Ruby Force, the musical brainchild of Erin McLaughlin, captures her personal journey of self-discovery...marked by a maturity and ease in tone, lyrics that elicit confidence in the midst of questions, and a flirty playfulness that will melt anyone's heart. All this - with an invitation to listen and engage in her twisted tales of life and love, lost and gained.
Evolutionary War is Ruby Force's debut ten-song record. It transports a listener through McLaughlin’s own experiences – from her upbringing in the yellow-hued fields of the Southwest, through the dank, fluoresced streets of urban metropolises, and across a myriad of international seas. Enlisting the collaboration of musical luminaries such as Elijah Thomson (Everest, Delta Spirit, Father John Misty), Richard Swift (The Black Keys, The Shins, The Archs, Foxygen), Frank Lenz (Pedro The Lion) and Sean Watkins (Nickel Creek), McLaughlin keeps good company on the sojourn as these creative partners inject a wealth of heart, brains and guts into her already soul-wrenching compositions.
‘After the first pass through Evolutionary War, it is clear that we are witnessing only the emergence of an exciting new artist, as the songs weave through a host of familiar musical genres creating an exciting hybrid of past, present and future. If this independently produced release is any indication, the future is glittered with Ruby Force.’ - Eli Thomson
"Force's music is, like [Nikki] Lane's and Kacey Musgraves', a glimpse at the promising direction in which left-of-center country music is headed."
- Rolling Stone (10 New Artists You Need to Know)
"Few acts can pull off such a stunning debut with the kind of fiery conviction that flows effortlessly from McLaughlin and co."
- Atwood Magazine
"At turns wistful, playful and, yes, forceful, she unveils her musical diary entries with easy melodicism, comfortable stylistic shifts and palpable conviction and poise."
"McLaughlin delivers her lyrics with a beguiling mix of easygoing, self-assuredness, earnestness, flirtatiousness and self-effacing irony that should make her one of contemporary country’s next big things."
- Joy of Violent Movement
"In this world of endless pop country tracks, Ruby Force is a refreshing breath of classic country goodness."
- Ear to the Ground Music
"Evolutionary War is so good I cannot even go beyond basic sentences and words to laud this debut."
- Diandra Reviews It All