Why is college radio important?

College radio is important to new artists because it provides a platform for exposure and promotion of their music to a wider audience. College radio stations often play a wide variety of music, including independent and underground artists who may not get airplay on mainstream radio stations. This gives new artists the opportunity to gain exposure and build a fan base, which can be crucial for their success.

In addition to providing airplay, college radio stations often invite new artists to perform live on air or in studio sessions, which can further promote their music and help them gain visibility. College radio stations also often provide reviews and interviews with new artists, which can help build their profile and credibility in the music industry.

Furthermore, college radio stations are often staffed by volunteers, including students who are interested in pursuing careers in the music or media industries. This provides new artists with an opportunity to network and connect with people who may be able to help them in their career.

Overall, college radio is an important avenue for new artists to gain exposure, build a fan base, and establish themselves in the music industry.